WHY FORTITUDE PARTNERS?
The New Zealand automotive industry is undergoing a period of significant transformation. While the temporary surge in electric vehicles (EVs) captured market attention, changes in government policy (2024) has once again shifted the landscape. Dealerships need to adapt and strategise for success in this dynamic environment.
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Facing challenges in streamlining operations, retaining customers, or recruiting top talent? Fortitude Partners offers tailored solutions and expert support to help you achieve your business goals.
Fortitude Partners boasts a proven track record, with our founders, Paul White and Edmund Chong, leveraging their 40 years of industry experience to help dealerships achieve impressive bottom-line and vehicle sales improvements within 12 months.
Fortitude Partners goes beyond a simple service provider. We forge long-term partnerships with automotive leaders, built on a foundation of mutual trust and a shared commitment to achieving your business goals.
ABOUT FORTITUDE PARTNERS
Fortitude: means strength.
The automotive industry is undergoing massive change. Think about the electrification of vehicles, online new vehicle sales, the global pandemic, new and used vehicle supply, new entrants testing out modern business models, pressures in the employment market and consumer buying power and more.
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Successful automotive retailers are resilient, able to accept reality, adjust, and commit to growing while staying relevant to the market.
Partners: means ally.

A true business partner works alongside you, encouraging you while identifying the relevant pain points and solutions of your evolving situation.
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Clients that work with partnering consultants Paul and Edmund can count on running a thriving business, many years down the track. Because Fortitude Partners’ clients continually refine their processes and operations, while leveraging customer retention with proven techniques.
SERVICES
"Our partnering attitude, our people-first approach and tailor-made solutions drive consistent results."
Your One Stop Shop
Fortitude Partners delivers a complete expert management advice and business solutions service. We have a holistic understanding of both retail and distributor objectives, with the added value of a personalised service completely focused on your unique business. We cover matters from sales planning and business strategy, advertising and promotion, to staffing and culture.

Recruitment and Sales Training
Unlike a recruitment agency we offer a specialised, full service incorporating our experience in automotive retail. We help you find the candidate with drive, energy and instinct to go out and convert sales, month-on-month. For recruits new to the industry we train and on-board too – enabling you to focus your precious time elsewhere.


One-off Projects
We have worked on a range of projects that don’t fall into those other three categories. No matter your particular situation we will either have faced a similar situation or have the creativity to come up with a solution just right for you.
Recent projects and engagements
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Company-wide operations review of OEM (NZ) resulting in significant gains in efficiency
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Developing multi-channel business model strategy including e-commerce capability for OEM partner
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Business turnaround project for underperforming dealer resulting in 3%+ ROS improvement within 12 months
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One-off operations review for various dealerships to identify new business opportunities and areas of vulnerability to maximise business performance
FORTITUDE PARTNERS IN NUMBERS
We are proud of our partners achievements. Metrics displayed below represent the average performance increases of all our business partners.
22.85%
Increase after first 12 months
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29.67%
Increase after first 12 months
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70%
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For new sales of all existing partners
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49%
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For used sales of all existing partners
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75-90%
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Acquired from retention activities
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50-65%
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Acquired from retention activities
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What impact would achieving these metrics have on
your business?