WHY FORTITUDE PARTNERS?
The automotive industry across New Zealand and Australia continues to change. Shifts in government policy, an evolving powertrain mix, price-sensitive customers, normalising vehicle supply, and increasing competition from new brands are reshaping how dealerships operate and where profit is made.
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In this environment, success comes down to clarity and discipline. Dealerships must run tighter operations, make better use of the customers they already have, and build teams that can perform consistently, even when conditions are challenging.
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Fortitude Partners works alongside dealership leaders to strengthen the fundamentals of their business. Drawing on more than 50 years of combined industry experience, founders Paul White and Edmund Chong help dealerships improve profitability, vehicle sales performance, and customer engagement, with measurable results typically delivered within 12 months.
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We are not a short-term service provider. Fortitude Partners forms long-term partnerships with automotive leaders who value trust, accountability, and steady, sustainable growth.
ABOUT FORTITUDE PARTNERS
Fortitude: means strength.
The automotive industry continues to change at pace. Electrification and hybrid adoption, greater price transparency, fluctuating vehicle supply, new brands entering the market, tighter employment conditions, and ongoing pressure on household budgets are all reshaping how retailers operate across New Zealand and Australia.
In this environment, successful automotive retailers are resilient. They recognise market realities early, adjust how they operate, and commit to steady growth by focusing on the customers they already have, while continuing to attract the right new buyers in a disciplined, sustainable way.
Partners: means ally.
A true business partner works alongside you, offering guidance while clearly identifying the pressure points within an evolving business. Just as importantly, they help turn those insights into practical, measurable action.
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Dealers who partner with Paul and Edmund build businesses designed to endure. Through continuous refinement of processes and operations, Fortitude Partners helps organisations proactively work their customer database, embedding proven retention strategies that protect revenue, strengthen loyalty, and support sustainable long-term growth.
SERVICES
"Our partnering attitude, our people-first approach and tailor-made solutions drive consistent results."
Your One Stop Shop
Fortitude Partners delivers a complete expert management advice and business solutions service. We have a holistic understanding of both retail and distributor objectives, with the added value of a personalised service completely focused on your unique business. We cover matters from sales planning and business strategy, advertising and promotion, to staffing and culture.
Recruitment and Sales Training
Unlike a recruitment agency we offer a specialised, full service incorporating our experience in automotive retail. We help you find the candidate with drive, energy and instinct to go out and convert sales, month-on-month. For recruits new to the industry we train and on-board too – enabling you to focus your precious time elsewhere.
One-off Projects
We have worked on a range of projects that don’t fall into those other three categories. No matter your particular situation we will either have faced a similar situation or have the creativity to come up with a solution just right for you.
Recent projects and engagements
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Company-wide operations review of OEM (NZ) resulting in significant gains in efficiency
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Developing multi-channel business model strategy including e-commerce capability for OEM partner
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Business turnaround project for underperforming dealer resulting in 3%+ ROS improvement within 12 months
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One-off operations review for various dealerships to identify new business opportunities and areas of vulnerability to maximise business performance
FORTITUDE PARTNERS IN NUMBERS
We are proud of our partners achievements. Metrics displayed below represent the average performance increases of all our business partners.
NEW VEHICLE REPEAT SALES
20-25%
Increase after first 12 months
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USED VEHICLE REPEAT SALES
25-30%
Increase after first 12 months
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KEEPING USED VEHICLE
TRADE-INS
50-60%
75-90%
KEEPING NEW VEHICLE TRADE-INS
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Acquired from retention activities
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Acquired from retention activities
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What impact would achieving these metrics have on
your business?
CLIENT BRANDS
